--- title: "Atypical Advantage: Brands Practice Inclusion and Diversity" description: Atypical Advantage collaborates with top leading brands and makes them more inclusive and diverse through high-impact campaigns image: https://brandstories.atypicaladvantage.in/hubfs/atypical%20advantage%20vineet%20saraiwala-1.webp --- [Skip to content](https://brandstories.atypicaladvantage.in#main-content) [![LOGO for light background (1)-1](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/LOGO%20for%20light%20background%20%20(1)-1.png?width=100&height=34&name=LOGO%20for%20light%20background%20%20(1)-1.png)](http://atypicaladvantage.in/) - For Candidates Show submenu for For Candidates - [Employment Opportunities](https://atypicaladvantage.in/employment-opportunities) - [Find a job](https://atypicaladvantage.in/find-a-job) - [Atypical Academy](https://atypicalacademy.atypicaladvantage.in/) - [Subscribe to Job Alerts](https://jobalerts.atypicaladvantage.in/) - For Corporates Show submenu for For Corporates - [Hire Full Time and Interns](https://atypicaladvantage.in/hire-fulltime-employees) - [Book an Atypical Experience](https://atypicaladvantage.in/category-groups/performing-artists) - [Book Atypical Workshop](https://atypicaladvantage.in/atypical-workshops) - [Buy Atypical Art](https://atypicaladvantage.in/atypical-art) - [Brand Stories](https://brandstories.atypicaladvantage.in/) - About Us Show submenu for About Us - [Our Story](https://atypicaladvantage.in/ourstory) - [Our Partners](https://atypicaladvantage.in/atypical-partners) - [Impact Stories](https://atypicaladvantage.in/impact-stories) - [Blog](https://atypicaladvantage.in/atypical-blog) - [Contact Us](https://atypicaladvantage.in/contact) Open main navigation Close main navigation - For Candidates Show submenu for For Candidates - [Employment Opportunities](https://atypicaladvantage.in/employment-opportunities) - [Find a job](https://atypicaladvantage.in/find-a-job) - [Atypical Academy](https://atypicalacademy.atypicaladvantage.in/) - [Subscribe to Job Alerts](https://jobalerts.atypicaladvantage.in/) - For Corporates Show submenu for For Corporates - [Hire Full Time and Interns](https://atypicaladvantage.in/hire-fulltime-employees) - [Book an Atypical Experience](https://atypicaladvantage.in/category-groups/performing-artists) - [Book Atypical Workshop](https://atypicaladvantage.in/atypical-workshops) - [Buy Atypical Art](https://atypicaladvantage.in/atypical-art) - [Brand Stories](https://brandstories.atypicaladvantage.in/) - About Us Show submenu for About Us - [Our Story](https://atypicaladvantage.in/ourstory) - [Our Partners](https://atypicaladvantage.in/atypical-partners) - [Impact Stories](https://atypicaladvantage.in/impact-stories) - [Blog](https://atypicaladvantage.in/atypical-blog) - [Contact Us](https://atypicaladvantage.in/contact) - [Contact us](https://atypicaladvantage.in/contact) [Contact us](https://atypicaladvantage.in/contact) **our focus** # Make Brands Inclusive & Diverse With 3000+ PwDs impacted in just 3 years, we continue to collaborate with top leading brands and make them more inclusive and diverse through high-impact campaigns.  ![A person with down syndrome poses](https://brandstories.atypicaladvantage.in/hubfs/IMG_1370%20(1)%201%20(1).jpg "A person with down syndrome poses") **why work with us** ## 250+ Brands have started their Atypical Journey As India's largest integrated platform for the generation of livelihood with dignity for Persons with Disabilities, brands across the country and the world love working with us. Achieve your diversity goals and enhance your inclusivity with ease. We've got you covered on all fronts. - Diverse applicant pool - End to end solutions - Support livelihood with dignity - Encourage PwDs to pursue their passions ## Brands That Trust Us ![Tata Steel, Amazon](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2079.jpg?width=180&height=180&name=Group%2079.jpg) ![BYJU's and Akasa Air logo](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Art%20portfolio%20page%20logo%20image%2010.jpg?width=180&height=180&name=Art%20portfolio%20page%20logo%20image%2010.jpg) ![HUL and Nestle logo](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Art%20portfolio%20page%20logo%20image%209.jpg?width=180&height=180&name=Art%20portfolio%20page%20logo%20image%209.jpg) ![Accenture, Arvind Limited](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2080.jpg?width=180&height=180&name=Group%2080.jpg) ![Isaca, Indegene](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2081.jpg?width=180&height=180&name=Group%2081.jpg) ![Edelweiss Tokio, Thoughtworks](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2083.jpg?width=180&height=180&name=Group%2083.jpg) ![Eureka Forbes, Extra Mile](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2085.jpg?width=180&height=180&name=Group%2085.jpg) ![Tata Consultancy Services, Brookfield Properties](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2087.jpg?width=180&height=180&name=Group%2087.jpg) ![Renew Power, Synchrony](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2089.jpg?width=180&height=180&name=Group%2089.jpg) ![Burger King, UNDP](https://brandstories.atypicaladvantage.in/hs-fs/hubfs/Group%2090.jpg?width=180&height=180&name=Group%2090.jpg) ## Latest Collaborations #### Check out what we've been upto ## Making a Wave On Shark Tank India ![Shark-tank-img](https://brandstories.atypicaladvantage.in/hubfs/Shark-tank-img.jpg) ### The Fiery Pitch Atypical Advantage founder, Vineet Saraiwala made powerful a pitch on Shark Tank India, asking Rs 30 lakhs for 1% equity. But in the same breath, he said, “My vision is to make our company obsolete." Here's why [Watch The Full Pitch](https://www.instagram.com/p/CnV5KjrKr1Y/) ![atypical advantage vineet saraiwala-1](https://brandstories.atypicaladvantage.in/hubfs/atypical%20advantage%20vineet%20saraiwala-1.jpeg) ### Making an Impact Preparing for a speech that talks about bringing a grassroots change more than why it needs financial support is never easy. Additionally, the judges had heard every kind of pitch, from serious, and funny to sassy. So how did he make his speech unique? Read to know more  [Learn more](https://atypicaladvantage.in/atypical-blog/post/how-atypical-advantage-took-shark-tank-judges-india-by-storm) **case studies** ## Designing Inclusive Brands ![Screenshot from ad where Tarini is saying ](https://brandstories.atypicaladvantage.in/hubfs/Screenshot%202022-07-16%20at%2012.40.53%20AM.png) ### Customer-Centricity Amazon Alexa hired Tarini, a 16 year old model with learning disability for their ad film "Alexa for everyone". [Watch Ad film](https://www.youtube.com/watch?v=-Ue9o0ilR0k) ![Varun naren image](https://brandstories.atypicaladvantage.in/hubfs/Varun-img.jpg) ### Fun Engagements Varun Naren, an artist with Fragile X syndrome has employees of MNCS draw caricatures using alphabets & numbers.  [watch Video](https://www.instagram.com/p/CiPuo16gt74/) ![Gostops hostel's artwork](https://brandstories.atypicaladvantage.in/hubfs/Art-page-gostops-Banner-2.jpg) ### Inclusive Spaces Artists with disabilities made wall art at goSTOPS hostels to give a traveller a long-lasting impression of the city and its multicultural environment  [watch The Art](https://www.youtube.com/watch?v=2YhYWTCgzKY&ab_channel=goSTOPS) ![Design-cafe-img](https://brandstories.atypicaladvantage.in/hubfs/Design-cafe-img.jpg) ### Showcasing Values Design Cafe commissioned artworks from 8 Artists on the autism spectrum, asking them to paint what "Home" meant to them. [watch unveiling](https://youtu.be/_qvgrWvY1H4) ![Independence-day-img](https://brandstories.atypicaladvantage.in/hubfs/Independence-day-img.jpg) ### Independence Day To mark #AzadiKaAmritMahotsav, 30 artists with disabilities painted their version of ‘freedom’ at Pepperfry Studios across 12 cities  [watch collaboration](https://www.youtube.com/watch?v=CAEjIOfc74Y&t=2s) ![The-man-company-img](https://brandstories.atypicaladvantage.in/hubfs/The-man-company-img.jpg) ### A New Language The Man Company hired Somiya, a sign language interpreter, to feature in an inclusive version of their ad film "Gentleman tum hi toh ho yaar". [watch ad film](https://www.youtube.com/watch?v=yworCBfttCc&t=39s) ## Did you know? Inclusive hiring companies achieve [28% higher revenue](https://www.accenture.com/_acnmedia/pdf-89/accenture-disability-inclusion-research-report.pdf), double the net income and 30% higher profit margins. ## With 1 billion PwDs in the world, you can access an untapped talent pool by putting emphasis on skills rather than stereotypes. Companies with greater diversity in the workforce are [70% more likely](https://hbr.org/2013/12/how-diversity-can-drive-innovation) to capture more markets. ## What Brands Have To Say >   > > "Ritvik's singing skills are amazing. His voice was so soothing to everyone's ears. He is truly a highly versatile singer with a fabulous voice." > > - PwC >   > > "The doodling workshop was super fun and it wouldn’t have been possible without Varun and Veena encouraging us and sharing the tips." > > - Marsh McLennan >   > > "All the employees were completely awestruck and inspired. Shagun and Resham were both extremely warm and full of life." > > - Max Life Insurance   > ## ***"Possibilities are endless"*** > > > > ![vineet saraiwala](https://brandstories.atypicaladvantage.in/hubfs/vineet%20saraiwala.jpeg) > > Vineet Saraiwala > > Founder, Atypical Advantage Brands Harness Atypical Advantage ## Atypical Highlights #### Firsts of Many Vinita was the first person on the autistic spectrum to get a job at Amazon, among the 40+ PwDs, thus promoting diversity hiring #### History in the Making BYJU’s founders, Divya Gokulnath & Byju Raveendran, chose our artist, Karan Arora, as a gift to Microsoft’s Global CEO Satya Nadella. #### Atypical Academy The objective is to upskill persons with disabilities & help them get jobs in multinational companies with salaries ranging between 1.5 and 4 LPA.  #### Toy Seller to IT Analyst Before landing a job at TCS, Santosh, a visually impaired man, was selling toys at railway stations and over footbridges. #### Corporate Gifting Tata Steel purchased 50+ jute folders and calendars to gift their employees across different offices in the country #### Masterchef Moments MasterChef India judge & popular chef, Vikas Khanna heard Raj Jain, one of our finest singers and gave him a shoutout on social media.  > #### Thank you and it was an absolute delight working with your team on this event. The team was cooperative & flexible in accommodating all our requests in a timely manner. We look forward to working with you in the future again. > > > > ![Accenture-Profile-pic (1)](https://brandstories.atypicaladvantage.in/hubfs/Accenture-Profile-pic%20(1).jpg) > > #### Accenture India ## Free Consultation Start your inclusion journey today. We would love to hear from you! 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